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Last night, I was watching the evening news (yes, I am 80 years old). On came a story about an elderly man depositing thousands of dollars into a sketchy Bitcoin ATM at a random location. Fortunately, police intervened and did what they could to convince the man it wasn’t actually his bank telling him to do this…it was scammers. Of course, this seems obvious to us, but scams are becoming increasingly complex and convincing.

Scams used to be easy to spot. If someone emailed you claiming to be a Nigerian prince looking for a trustworthy American to help transfer $30 million, you knew something was off.

But today? Scams have evolved. They text. They call. They email. They use AI. They show up in your DMs pretending to be your cousin’s friend’s husband’s chiropractor. They’re everywhere, and the only way to stay safe is to understand what’s out there and be ready with a healthy dose of skepticism.

So this week, let’s talk about how to protect yourself from modern scams: financially, digitally, and emotionally, and without becoming overly paranoid.

1. Trust but Verify (And by “verify” I mean assume everything is fake)

The number one rule in 2025: If someone needs money urgently, it’s probably a scam. If someone says they’re from the IRS, it’s always a scam. And if someone calls you “Dear Beloved,” it’s either a scam or you’re in a Nicholas Sparks novel.

Here’s your new reflex:
Whenever you get an unexpected message asking you to click, pay, confirm, update, or send anything… stop. Breathe. Verify.

For example:

  • If “your bank” texts you, don’t click the link. Log in through the app.

  • If “your boss” emails you asking for gift cards, call them.

  • If “your kid” messages you, ask for the secret family password.

2. AI Scams: Yes, Now They Can Fake Your Voice

The AI voice scams are here, and they’re terrifying. All scammers need is a 10-second clip of your voice, and they can make “you” say anything.

Common AI-voice scams include:

  • “Mom, I’m in trouble…”

  • “Dad, I need help…”

  • “Hi, your car warranty is actually expiring now.”

The rule:
Have a phone-free, AI-proof family code word. Something your kids can remember and scammers can’t guess.

3. The “Fake Customer Service” Trap

Scammers now buy Google ads and outrank the real companies. That means when you search “Delta customer service,” the first link might be a scammer waiting to ask for your credit card number.

To avoid this:

  • Always go to the company’s official website, scroll to the bottom, and find “Contact Us.”

  • Never use the phone numbers from search results.

  • Never assume the internet is trying to help you.

4. Multi-Factor Authentication: Annoying, but Necessary

Yes, it’s a pain. Yes, it means you must find your phone every time you want to log into Netflix. But MFA is one of the best ways to protect yourself.

Turn it on for:

  • Banking

  • Email

  • Social media

  • Anywhere you store personal info

5. Freeze Your Credit (No, Really. Freeze It.)

You can freeze your credit in five minutes. It’s free. And it stops scammers from opening accounts in your name.

All you have to do is:

  • Go to Equifax, Experian, and TransUnion

  • Click “freeze” (not “monitor,” not “premium ultra security”, just freeze)

  • Unfreeze temporarily if you need to apply for something

A credit freeze is like locking your front door. Monitoring is like standing in the yard watching someone steal your stuff…helpful, but too late.

6. The “You Owe Money” or “You Won Something” Scams

If you’re being threatened with arrest or rewarded with something amazing, the answer is simple:

It’s a scam. No one is sending you gift cards “for being a loyal customer.” No one is calling you to tell you they’re issuing a warrant. And absolutely no one is mailing you a check you didn’t ask for.

7. Passwords: The Stronger, the Better (Even if They Make You Cry)

Stop using:

  • Your birthday

  • Your kids’ birthdays

  • Your dog’s name

  • The word “password123”

Use a password manager. It creates long, complicated passwords you don’t have to memorize and that scammers can’t guess. Check out LastPass.

8. Learn the Red Flags (So You Can Spot Them Before Your Morning Coffee Kicks In)

Scams tend to follow the same patterns:

  • Urgency (“Do this NOW!”)

  • Emotion (“Your account will be closed!”)

  • Secrecy (“Don’t tell anyone!”)

  • Weird payment method requests (“Send Apple gift cards.”)

If someone ever asks you to pay with gift cards, congratulations, you’ve met a scammer.

9. Teach Your Kids and Parents (The Two Most Scam-able Demographics)

Kids overshare online. Parents click everything. It’s a miracle any of us have bank accounts left.

Have quick family training sessions:

  • Explain deepfakes

  • Show example scam texts

  • Create rules for online payments

  • Teach everyone how to verify identity

As scams become more sophisticated, we all need to work as a team to look out for each other!

10. Trust Your Gut, It’s Usually Right

If something feels off, it probably is. If the email looks weird, don’t click it. If the caller sounds suspicious, hang up. If the offer feels too good to be true, it’s either a scam… or it’s Costco.

You’re Not Paranoid, You’re Prepared

Staying safe from scams doesn’t mean living in fear. It means pausing before you act, doing quick checks, and teaching your family the basics. You’re not becoming a conspiracy theorist, you’re becoming someone who knows better than to hand over money to “Customer Service Representative Kevin,” who is definitely calling from a very sketchy basement.

Little habits make a huge difference. And as always, the goal isn’t perfection, it’s progress. One smart step today protects your future self tomorrow.

(And if anyone texts you asking for gift cards? Tell them to pound sand.)

What tips and tricks did I miss? Let me know and we’ll continue to share this important information!!

Until next time, Villagers,

-Catie

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